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Description templates

Description templates provide consistent presentation for eBay listings. They should contain reusable layout and policy-safe copy, not details that are true for only one product.

  1. Open Settings → Description Templates.
  2. Choose the eBay template area.
  3. Select Create.
  4. Enter a clear internal name.
  5. Build the reusable description in the editor.
  6. Save and preview it.

Include:

  • Clear structure for product details.
  • Fulfillment and support wording approved for your store.
  • Reusable formatting that works on desktop and mobile.

Do not include:

  • Supplier credentials or internal URLs.
  • Unsupported delivery guarantees.
  • A different seller’s contact or return details.
  • Product-specific claims that will be copied to unrelated listings.
  • Scripts, trackers, or hidden content.

Open the template, make the smallest necessary change, save, and preview it against a draft. Existing live listings are not necessarily rewritten merely because a template changed; use the appropriate listing revision when you intend to update them.

Choose the template during Import List preparation or through the applicable listing default. Verify the final product description before posting.

If formatting looks different on eBay:

  • Remove unsupported editor formatting.
  • Use simple headings, paragraphs, lists, and spacing.
  • Check the eBay preview and live listing.
  • Test one revised listing before applying changes broadly.